Customer-centric Marketing Automation Model We often use our Marketing Automation Model to structure to consulting engagements. It is useful for marketing automation planning, Pardot platform configuration setup and email marketing training. As a holistic model, it is customer-centric and gives regards to the notion that email automation is just one of several dimensions of digital […]
Real-Time Decisions for Sales and Marketing. In Your Strategy Today?
For the past decade, companies have been increasingly caring about social media. They can after all, be really effective business communication channels. But they do mean real-time decisions for sales and marketing. Are you ready? Companies use it to increasing their demand generation strategies using Facebook Fan Pages, Corporate Twitter accounts, beautiful Pinterest photographs, and […]