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Salesforce Social Studio Review: Latest Features 2019-2020

September 23, 2019 By ASTRID VAN DORST

Salesforce Marketing Cloud’s Social Studio is a middle-child. Overlooked. Misunderstood. So much so that Certification in Salesforce Marketing Cloud Social Studio is no longer obtainable – not many people took the exam. (CloudAnalysts was already certified and we actually worked with the Social Studio platform, which puts us in a excellent position to write this […]

Filed Under: Marketing Cloud Salesforce Tagged With: Salesforce Marketing Cloud, Social Media Marketing

Save on Advertising: Don’t Retarget who’s in your CRM with Salesforce Marketing Cloud Advertising Studio

October 30, 2017 By Jimson Lee

Salesforce Marketing Cloud Advertising Studio helps marketers boost their email marketing goals with advertising, in a number of ways.  For example, you can find new prospects with lookalikes; re-engage inactive users within the customer journey across digital advertising. Ad campaigns that don’t factor in customer activity, such as purchases, are more likely to reach the […]

Filed Under: Marketing Cloud Salesforce, VIP Events & Salesforce User Groups Tagged With: Marketing Automation, Social Media Marketing

Influencer Marketing Tips – To Win Bloggers’ Goodwill

May 18, 2016 By ASTRID VAN DORST Leave a Comment

Influencer marketing tips by CloudAnalysts.com

:: How to Team-up successfully with influential bloggers ::Influencer marketing was mentioned as THE digital marketing trend about 5 years ago and it has only grown ever since. Clients often ask my advice on how to best engage with bloggers. As Digital Marketing Consultant, I have a developed an influencer marketing methodology to develop professional […]

Filed Under: Marketing Cloud Salesforce, Pardot MC Account Engagement Tagged With: Content Marketing, Digital Marketing, Influencer marketing, Social Media Marketing

14 Top Sources of Free Stock Images to Promote your Content and Improve your Email Marketing

April 27, 2016 By ASTRID VAN DORST Leave a Comment

top sources free stock photos - CloudAnalysts.com

A picture IS worth a thousand words. And in the life of a content marketer, who writes words for a living, that matters. Substituting and complimenting text and thesis of blog articles and white papers with meaningful graphics and illustrations is vital for their success and amplification strategy. Posts with images pull 35% more retweets […]

Filed Under: Marketing Cloud Salesforce, Pardot MC Account Engagement, Small Business Tagged With: Content Marketing, Digital Marketing, Social Media Marketing

Which social media platforms are best for your brand?

January 31, 2016 By ASTRID VAN DORST Leave a Comment

Which social media platforms are best for your brand? - CloudAnalysts.com

From Linkedin to Instagram, your brand can reach additional audiences on a range of social media platforms. As each platform has different audiences and different communication features, you can share your brand stories in tailored ways as you guide your customers on their journeys on these platforms. Selecting the social media platforms that are best […]

Filed Under: Marketing Cloud Salesforce, Pardot MC Account Engagement Tagged With: Social Media Marketing

Facebook Starter Guide for Small Business eCommerce Infographic

November 22, 2015 By ASTRID VAN DORST Leave a Comment

facebook ecommerce - starter guide for small business

So, Facebook has 1.5 billion monthly users as measured last August by Statistica, but what does that mean for you, a small business owner? The short answer: if you already have a small business on main street, you really should run an E-Commerce store on Facebook to strengthen your sales and marketing, with both short- […]

Filed Under: Pardot MC Account Engagement, Small Business Tagged With: Content Marketing, Digital Marketing, Social Media Marketing

4 Reasons for Local SEO for Healthcare Practitioners

June 30, 2015 By ASTRID VAN DORST Leave a Comment

SEO for healthcare practitioners CloudAnalysts.com

Hello doctors, dentists, practices which offer specialist medical services, massage therapists and wellness  practitioners. This article is for you. I realise: digital marketing is not as important as patient care in your mind.  Yet, spending a bit of effort on local SEO marketing will really help you build your business. Local SEO (stands for ‘Search […]

Filed Under: Pardot MC Account Engagement, Small Business Tagged With: Healthcare & Life Sciences, SEO, Social Media Marketing

Why brands should be on Facebook – social commerce and more

August 13, 2013 By ASTRID VAN DORST 1 Comment

Why brands should be on Facebook

Some companies like Salesforce have exploited the benefits and features of Facebook with gusto. They’ve done so for years. As a result, today, they are true Facebook brand building virtuosos.  They have a complete sets of inter-related, interactive Facebook pages for specific interactions with prospects and customers.  Salesforce.com’s set of Facebook pages for the live-presentations […]

Filed Under: Salesforce Marketing Tagged With: Branding, Facebook, Social Media Marketing

Salesforce Innovation in Italy (#sfmit)

January 22, 2013 By ASTRID VAN DORST Leave a Comment

Salesforce Milan innovation Tour

Last week was Salesforce.com’s first “Dreamforce” conference in Italy. We went to have a look. About 350 attendants (out of 1000 registrants) from all over Italy took advantage of the free entrance and made their way to the Marriott in Milan. Only some of the 350 will make their way to adopting Salesforce with a […]

Filed Under: IT, Salesforce Marketing Tagged With: Cloud Computing, CRM, Social Media Marketing

How to make your social media plan result in business success

January 3, 2013 By ASTRID VAN DORST Leave a Comment

social media - holistic listening

Your 2022 Social Media Plan must work for Marketing, Sales & Service and more. Start with strategy, and plan with these objectives in mind.

Filed Under: Marketing Cloud Salesforce, Pardot MC Account Engagement Tagged With: Social Media Marketing

Salesforce Marketing Cloud, Front and Back Office

September 18, 2012 By Jimson Lee Leave a Comment

Dreamforce officially starts today with the main Keynotes starting tomorrow and once again, it’s literally a showcase as Salesforce continues to build out its product line on their ecosystem (as well as one giant party!). Last week, the media had a field day with the Work.com, ChatterBox & Salesforce Identity “announcements” which were potential threats […]

Filed Under: IT, Marketing Cloud Salesforce Tagged With: Cloud Computing, CRM, Marketing Automation, Social Media Marketing

Social Media at the Olympics

September 12, 2012 By Jimson Lee Leave a Comment

In general in social media, but particularly regarding social media at the olympics, a lot can happen in 4 years. Take a look at the power of Social Media, namely Facebook and Twitter, during the London 2012 Olympics as compared to Beijing 2008. Let’s start with Twitter. Twitter What do you think were the top […]

Filed Under: Marketing Cloud Salesforce Tagged With: Social Media Marketing

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