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Marketing

Salesforce Social Studio Review: Latest Features 2019-2020

Salesforce Marketing Cloud’s Social Studio is a middle-child. Overlooked. Misunderstood. So much so that Certification in Salesforce Marketing Cloud Social Studio is no longer obtainable – not many people took the exam. (CloudAnalysts was already certified and we actually worked with the Social Studio platform, which puts us in a excellent position to write this […]

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VIP Events & Salesforce User Groups

Start Saving on Advertising: Don’t Retarget People already in your CRM with Salesforce Marketing Cloud Advertising Studio

Salesforce Marketing Cloud Advertising Studio helps marketers boost their email marketing goals with advertising, in a number of ways.  For example, you can find new prospects with lookalikes; re-engage inactive users within the customer journey across digital advertising. Ad campaigns that don’t factor in customer activity, such as purchases, are more likely to reach the […]

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Marketing

Influencer Marketing Tips – To Win Bloggers’ Goodwill

:: How to Team-up successfully with influential bloggers ::Influencer marketing was mentioned as THE digital marketing trend about 5 years ago and it has only grown ever since. Clients often ask my advice on how to best engage with bloggers. As Digital Marketing Consultant, I have a developed an influencer marketing methodology to develop professional […]

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Marketing Small Business

14 Top Sources of Free Stock Images to Promote your Content and Improve your Email Marketing

A picture IS worth a thousand words. And in the life of a content marketer, who writes words for a living, that matters. Substituting and complimenting text and thesis of blog articles and white papers with meaningful graphics and illustrations is vital for their success and amplification strategy. Posts with images pull 35% more retweets […]

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Marketing

Social Media Platforms: which are best for your Brand?

From Linkedin to Instagram, your brand can reach additional audiences on a range of social media platforms. As each platform has different audiences and different communication features, you can share your brand stories in tailored ways as you guide your customers on their journeys on these platforms. Selecting the social media platforms that are best […]

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Marketing Small Business

Facebook Starter Guide for Small Business eCommerce Infographic

So, Facebook has 1.5 billion monthly users as measured last August by Statistica, but what does that mean for you, a small business owner? The short answer: if you already have a small business on main street, you really should run an E-Commerce store on Facebook to strengthen your sales and marketing, with both short- […]

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Marketing Small Business

4 Reasons for Local SEO for Healthcare Practitioners

Hello doctors, dentists, practices which offer specialist medical services, massage therapists and wellness  practitioners. This article is for you. I realise: digital marketing is not as important as patient care in your mind.  Yet, spending a bit of effort on local SEO marketing will really help you build your business. Local SEO (stands for ‘Search […]

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Marketing

Social Commerce: Why Brands Should Be on Facebook

Some companies like Salesforce have exploited the benefits and features of Facebook with gusto. They’ve done so for years. As a result, today, they are true Facebook brand building virtuosos.  They have a complete sets of inter-related, interactive Facebook pages for specific interactions with prospects and customers.  Salesforce.com’s set of Facebook pages for the live-presentations […]

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IT Marketing

Salesforce Innovation in Italy (#sfmit)

Last week was Salesforce.com’s first “Dreamforce” conference in Italy. We went to have a look. About 350 attendants (out of 1000 registrants) from all over Italy took advantage of the free entrance and made their way to the Marriott in Milan. Only some of the 350 will make their way to adopting Salesforce with a […]

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Marketing

Make your Social Media Plan Result in Business Success

Here’s how to create a Social Media Plan that Works for your Sales & Marketing in 2021: It should include a social media strategy, and specific plans for monitoring and engagement. Social Media Plan by Channel Choice While there is great overlap between social media channels, such as Twitter, Facebook, LinkedIn, We-Heart-it, Pinterest, Instagram, and […]

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IT Marketing

Salesforce Marketing Cloud, Front and Back Office

Dreamforce officially starts today with the main Keynotes starting tomorrow and once again, it’s literally a showcase as Salesforce continues to build out its product line on their ecosystem (as well as one giant party!). Last week, the media had a field day with the Work.com, ChatterBox & Salesforce Identity “announcements” which were potential threats […]

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Marketing

Social Media at the Olympics

In general in social media, but particularly regarding social media at the olympics, a lot can happen in 4 years. Take a look at the power of Social Media, namely Facebook and Twitter, during the London 2012 Olympics as compared to Beijing 2008. Let’s start with Twitter. Twitter What do you think were the top […]