• Cookie Policy (UK)

Certified Salesforce Partner UK - Salesforce Consultants - Salesforce Solutions

Consultants in Salesforce Marketing Cloud CDP Marketing Cloud Account Engagement - Top Certified & Experienced - 5/5 CSAT

Call +44 (0)330 808 3317
Salesforce consultant - marketing consultants, Salesforce partner UK REVIEWS
  • SALESFORCE CONSULTING
    • Pardot Consulting
      • Pardot Services to support your ongoing success
    • Marketing Cloud Consulting
    • CDP Implementation Consultants
    • Sales Cloud Consulting
      • Salesforce Managed Services
    • Salesforce Service Cloud Consulting
    • Salesforce integrators for ISV partners
      • Campaign Monitor for Salesforce
      • Emma for Salesforce
      • The Best Email Marketing Packages for Small Business
    • Salesforce Community Cloud Implementation
  • CLIENT SUCCESS
    • Clients Who Trust Us
    • Testimonials
    • Healthcare Case Study – Patient Communication
    • Salesforce nonprofit case study – LoveYourBrain’s marketing automation platform migration
    • Marketing Cloud Case Study for Church Community
    • Salesforce Marketing Cloud Case Study: Luxury Membership Club
  • ABOUT
    • Our Leadership
    • Our Team
      • Jobs
    • Our 1% Pledge
    • Press
  • BOOK A DISCOVERY CALL
  • CONTACT
    • Contact us by email
    • Call us at +44 (0)330 808 3317
    • Ask us a question
    • Get a Salesforce Demo
    • Marketing Cloud Prep Workshop
  • RESOURCES
    • What is Salesforce
      • What lies ahead: Salesforce Roadmap in 4 min videos
    • Marketing Cloud
      • Salesforce Marketing Cloud Case Study – B2B2C – Great read for Cat lovers
      • Salesforce Marketing Cloud FAQ
    • Salesforce CDP
    • Pardot
      • Pardot Naming Convention Generator
      • Guinness World Records Pardot Case Study
    • Sales Cloud
      • Hospitality Case Study
      • Grow Your Business Successfully with Salesforce CPQ
      • Campaign Monitor for Salesforce
    • Service Cloud
    • Salesforce Communities
    • Strategic Marketing
    • Other Digital Marketing Platforms and Tools
      • SEcockpit for SEO
      • Trendemon for Journey Optimising
      • Hootsuite for Social Mgt
      • WordPress
  • SALESFORCE BLOG
    • Insights for Marketing
    • For Sales & RevOps
    • Small Business Tips
    • Tips & Tools for Service
    • For Salesforce Leadership
    • Our Salesforce Webinars & Events

The Challenge of Marketing Automation and Cutting ERP Costs

July 18, 2012 By Jimson Lee Leave a Comment

Where is the Cloud shifting Enterprise software, and most importantly, how will that be helping you cutting ERP Costs.

Prior to Cloudforce London in May, Marc Benioff talked to the press about a building a full marketing suite/desktop/front office, quoting: “We’ll have a lot to say about that at Dreamforce in September.”

Marketing Platform and Cost

Then Salesforce’s recent acquisition of Buddy Media on June 4 was the largest since Heroku and Radian 6.  The Buddy Media deal followed Oracle’s Vitrue acquisition with cost unknown.

So the real question is, how does all this fit in the entire marketing suite from monitoring, managing, and measuring the effectiveness of social media from end to end?

In a recent Q&A with Marcel Lebrun, we have some insight to this acquisition, and that is to help CMOs find a solution that ties things together for them.  They can have one platform to invest in the following needs:

  1. How to build community
  2. How to listen, to gather insights from their customers
  3. How to engage in two-way conversations with their customers
  4. How to publish to their social channels
  5. How to do social advertising
  6. How to measure the effectiveness of those campaigns
  7. How do they do ROI on all this.

The first 5 points are fairly well known using a variety of tools out there, with free and premium products.

75% of SAAS Cost is Sales and Marketing

Taking a step back. When you look at the labour cost of a software vendor, it’s not surprising that 50% of the expense goes to the Sales staff, and 25% goes to Marketing.  Yes, that’s 75%, and you still have to build the product!  Contrast that with the early days of the 1999 dot com bubble, I’ve seen 75% spent on Technology staff instead.

How do you do less with more?

It makes sense to come up with sales force automation tools (SFA) like CRM software, marketing automation tools, and getting rid of the monolithic expensive ERP systems!   Yes, that includes server costs, licensing cost and support contracts!

No doubt, Salesforce.com has successfully become the number one CRM tool out there, but Marketing Automation and reducing ERP costs are still a wide open market.  Hence all the recent acquisitions.  Companies are taking social seriously now, just like everyone has accepted the Cloud (in public, private and hybrid models)

I’ll get into ERP in another article, but Cloudforce London in May showcased how Human Resources management and Salesforce’s Rypple were being used.  That is just the beginning of the end of the traditional monolithic ERP.

Salesforce.com’s tagline and message may be “social” but it’s just a cover up to bigger projects under the hood.  They are encroaching the front office space because it’s easier to have everything under one platform.

One platform.  One vendor.

 

Last Updated on May 6, 2021

Filed Under: IT Tagged With: Cloud Computing, Marketing Automation, Social Media Marketing

Leave a Reply

Your email address will not be published. Required fields are marked *

Want better
revenue marketing?


Expert UK salesforce consultants
Start today.
Get a FREE consultation with our Salesforce experts.



Follow us

LATEST ARTICLES – Tips & Insights from Salesforce experts

  • Salesforce Pardot for Lead Management: “A Leader” says Gartner
  • What is Marketing Cloud Account Engagement Optimizer
  • How Salesforce Service Cloud and Pardot can refine your marketing strategy
  • 15 Tips for cold email that converts
  • Millennials Marketing – Email is best way to reach ‘m 📣
  • Salesforce Genie 🧞 – what you need to know
  • Email personalisation is the new conversion rate optimisation
  • Salesforce winter 23 release notes best free features
  • What is Salesforce Integration? – An introduction
  • What are the Salesforce Characters? – Meet Genie
  • Use our email delivery best practices – for email hitting inbox
  • New Salesforce trailhead ranking for rangers
  • Using Pardot for events – Howto & Tips
  • Salesforce release notes – schedule Winter 23
  • Contact form spam protection in Pardot – 10+ ways to prevent form spam
  • 5 Tips to get the most out of Dreamforce 2022
  • Pardot Name change to Marketing Cloud Account Engagement
  • Grow Your Business Successfully with Salesforce CPQ
  • Salesforce Marketing Cloud August Release
  • New Pardot Landing Page Builder – Coming Up Next!

TOPICS

Salesforce Marketing Cloud Specialists Consultants UK - CloudAnalysts

Salesforce Consulting Partner
CloudAnalysts Proudly Took the 1 Percent Pledge
CloudAnalysts Proudly Took the 1 Percent Pledge

CloudAnalysts
Ridge Salesforce UK Consulting Partner
0330 808 3317

Experience in serving clients
in the UK and Ireland,
EMEA, US and Canada.

Registered office
1 Rosemont Road
London NW3 6NG
UK

WHAT CLIENTS SAY


star_rate star_rate star_rate star_rate star_rate

"Exceptionally well executed project"
"CloudAnalysts did an excellent job designing and implementing our Salesforce Marketing Cloud solution within 2-3 weeks to swiftly migrate from Oracle Service Cloud ensuring business-continuity." -- CIO


star_rate star_rate star_rate star_rate star_rate

From scoping to delivery, Cloud Analysts were professional, knowledgeable, flexible and accommodating." -- IT Projects Delivery Manager


star_rate star_rate star_rate star_rate star_rate

"Exceptionally talented marketeers"
"Helped me reframe my thinking about how we should be approaching sales and marketing." -- Head of Operations and Franchise Development


Copyright © 2023 CloudAnalysts, owned and operated by Aryta Ltd. | Privacy & Cookie Policy

Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}